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The V50 is an automobile based on the Ford C1 platform shared with the Volvo S40, Mazda Mazda3, and European Ford Focus. As of March, 2004, the Premier Automotive Group plans to assemble the V50 at the Volvo Cars factory in Ghent and offer it to the public in the future under the Volvo brand.
Highlights of the V50's interior design include soft "theatre" lighting of various sections, and a translucent "iced aqua" center stack. In safety, the V50 features "Volvo Intelligent Vehicle Architecture".