VOOM
VOOM is a direct broadcast satellite television provider serving the United States. It is a new competitor to the established DirecTV and DISH Network systems. VOOM is operated by Rainbow DBS Company, a subsidiary of Cablevision. As of 2004, the organization is promoting itself by advertising that it has more high definition television channels available than its competitors.
Service is broadcast via the Rainbow-1 communications satellite, which was built by Lockheed Martin and launched on July 17, 2003. The satellite carries video streamed in both MPEG-2 and MPEG-4 video formats.
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