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Vlaamse Radio- en Televisieomroep



         


The Vlaamse Radio- en Televisieomroep, or VRT, is a publicly-funded broadcaster of radio and television in Flanders (northern part of Belgium).

Between 1960 until 1991, VRT was called BRT (Belgische Radio- en Televisieomroep). It is the successor of NIR, which was responsible for radio and television broadcasts from 1930 (and until 1953 for TV) until 1960. Politicians thought the naming was no longer appropriate. BRT was only broadcasting Dutch programs whereas RTBF, the public broadcaster of Wallonia, was only broadcasting French programs. That is why in 1991 the name BRTN (Belgische Radio- en Televisieomroep Nederlandstalige Uitzendingen) was introduced. When the statute of BRTN changed in 1998 they also changed the name into VRT. This reorganisation changed the public broadcaster, since the TV monopoly and the creation of VTM, into a dynamic and powerful service that is currently (2004) the market leader.

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