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The 99p Challenge is a spoof panel game on BBC Radio 4. The show is presented by Sue Perkins and features a selection of regular panelists such as Armando Ianucci and regular writers Kevin Cecil, Andy Riley, Jon Holmes and Tony Roche. Panelists are given silly tasks by Perkins and awarded pence for being funny, the player with the most pence at the end of the show given the chance to win 99p.