Swill

Swill is a fictional low-price mineral water popularized in the mid-1970s by a spoof commercial starring then-Saturday Night Live cast member Bill Murray. Swill prided itself on being "the only water that's dredged, from Lake Erie." According to Murray's endorsement, Swill was the only thing that could "wash down a hearty meal...that tended to just lay at your stomach." The advertisement also featured footage of Swill employees bottling their product in the lake, and of Murray pouring the viscous, dirt-filled concoction over ice, telling us "...I like mine with a twist." A closeup at the end shows the bottle is a parody of the one used for beverage, especially beer or liquor of many kinds.)