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The Summer of Love was a phrase given to the summer of 1967 to try to describe (personify) the feeling of being in San Francisco that summer, when the hippie movement came to full fruition.
The actual beginning of this "Summer" can be attributed to the Human Be-In that took place in Golden Gate Park on January 14 of that year. Timothy Leary, Allen Ginsberg, and the Jefferson Airplane all participated in the event, a celebration of hippie culture and values.
John Phillips of The Mamas and the Papas took twenty minutes to write
The song was designed originally to promote the upcoming Monterey Pop Festival, in June. Haight-Ashbury district of the city to join in on a popularized version of the hippie experience.