Subway Sandwich



         


Subway is the name of a multinational franchising company selling sandwiches and salads. It was founded in 1965 by Fred De Luca, and has grown ever since. The corporate name of Subway is Doctor's Associates, based in Milford, Connecticut. In the late 1990s, Subway overtook the McDonald's Corporation as the fast food chain with the most sites in the USA. Many restaurant analysts attribute this to the growing concern on health by restaurant customers, a trend that Subway has taken advantage of in its marketing. In 1999, an Indiana University at Bloomington college student named Jared Fogle claimed to have lost 245 pounds (110 kg) with a diet made up mostly of Subway sandwiches. The story is used by Subway as a large part of their marketing campaign. The campaign also focused on a low-fat menu, unlike other fast-food companies.

The company takes its name from the word sub, an abbreviation of submarine sandwich, so named for its shape. The chain punningly used the New York Subway as its decorative motif, and has a sandwich named the BMT after the Brooklyn-Manhattan Transit subway line.

Many different types of subs are served at Subway, including some less common (such as chicken teriyaki and Southwest chipotle).

Subway is the corporate sponsor for two NASCAR Nextel Cup series stock car races: the Subway 400, held at North Carolina Speedway; and the Subway 500, held at





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