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Status quo bias



         


Status quo bias is cognitive bias for the status quo; in other words, people like things to stay relatively the same.

The finding has been observed in many fields, including political science, economics and question framing.

Kahneman, Thaler and Knetch created experiments that could produce this effect reliably. They attribute it to a combination of loss aversion and the endowment effect, two ideas relevant to prospect theory.

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