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Smart mob is a concept introduced by Howard Rheingold in his book .
The smart mob is a new form of social coordination made possible by the usage of modern technology, in particular the Internet and wireless devices (e.g. mobile phones, PDAs). A "smart mob" is a group that, contrary to the usual connotations of "mob", behaves intelligently or efficiently because of its exponentially-increasing network links. Parallels are made to, for instance, slime moulds.
According to the author, examples of smart mobs are the street protests organized by the Anti-globalization movement.
Another example is text messages sent in the phillipines that are thought to be partly responsible for the demonstration that ousted former President Estrada. Examples of such a text message read "Wear black to mourn the death of democracy", "Expect there to be rumbles" and "Go to ESDA". See Collaborative software