Reputation management
Reputation management is a system which observes a person or agent's actions, records these according to a set of criteria and then publishes them.
An example is the feedback system on Ebay, where each user posts their opinion (positive or negative) on the person they transacted with. Since having many positive feedbacks will include a user's reputation and therefore make other users more comfortable in dealing with them, users are encouraged to behave in a fashion beneficial to the person they are transacting with.
This system of reputation management automates the process of encouraging cooperative behaviour over selfish behaviour.
Reputation management is also a definition of the objective in public relations.
