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Pepsi ONE is a cola-flavored soft drink made by Pepsi, with only one Calorie per 12 oz.-can. It was introduced in the fall of 1998 as an alternative to Diet Pepsi, with Pepsi's commericals stressing its superior flavor. The original ad campaign featured the famous actor Cuba Gooding Jr. and the slogan "just one calorie".
It is sweetened with acesulfame potassium, a non-nutritive sweetener which was introduced more recently than saccharin or aspartame (Nutrasweet). Some consumers claim that this sweetener gives the drink a better taste compared to other diet colas.