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Mass society is a society in which the concerns of the majority – the lower classes – play a prominent role, characterized by extension of voting rights, an improved standard of living for the lower classes and mass education.
The theory of mass society, cited by Daniel Bell in the first essay in The End of Ideology (1960) as being "probably the most influential social theory in the Western world today", is derived from several sources. Bell, after a survey of the diverse origins and permutations of the concept concludes it does not apply to modern American with its many diverse voluntary organizations.
C. Wright Mills in his book, mass media thus shaping the nature of "public opinion". The theory of mass society has heavily influenced public discourse on popular culture and even scholarly popular culture studies.