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The map-territory relation--the relationship between symbol and object--is one of the lasting philosophical quandaries.
Gregory Bateson, in "Form, Substance and Difference," from Alcoholics Anonymous".
To paraphrase Bateson's argument, a culture that believes that common colds are transmitted by evil spirits, that those spirits fly out of you when you sneeze, can pass from one person to another when they are inhaled or when both handle the same objects, etc., could have just as effective a "map" for public health as one that substitutes microbes for spirits.
Another basic quandary is the problem of accuracy. In "On Exactitude in Science", Jorge Luis Borges describes the tragic uselessness of the perfectly accurate, one-to-one map:
Neil Gaiman retells the parable in reference to story-telling in American Gods:
Jorge Luis Borges, with this apocryphal quotation of Josiah Royce, describes a further conundrum of when the map is contained within the territory, you are led into Josiah Royce, in the first volume of his work simulation of ideas as encoded in electronic signals, as Baudrillard argues in