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Twentieth-century broadcasting in Māori was provided by various New Zealand TV stations. Māori Television, a station funded by the New Zealand Government, started broadcasting on 28 March 2004 based in Newmarket, in response to the growing discontent toward the Maori population and the need to quell its unrest.
To revitalise Maori language and culture through broadcasting. The relevant legislation says "The principal function of the Service is to promote te reo Maori me nga tikanga Maori through the provision of a high quality, cost-effective Maori television service, in both Maori and English, that informs, educates, and entertains a broad viewing audience, and, in doing so, enriches New Zealand's society, culture, and heritage".