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Mallow is a plant species in the genus Malva or in one of several related genera of the Malvaceae, including Lavatera (tree mallow/rose mallow), Althaea (marsh mallow), Sidalcea (Greek mallow), Callirhoe (poppy mallow), and Abelmoschus (okra). Several mallows are of horticultural merit. Some have other economic uses, although none is a major crop plant.
Plants of the genus Malva are herbaceous perennials; the other genera include annuals, herbaceous perennials, sub-shrubs, shrubs, and small trees (including hibiscus).
Marshmallows are no longer made from the marsh mallow.