Lowes
Lowe's is an American chain of home improvement and major appliance retail stores. Founded in 1946 in North Wilkesboro, North Carolina, the chain now operates (as of 2004) over 950 stores in 45 states and is #60 on the Fortune 500 list.
Their primary rival is The Home Depot and Lowe's has attempted to position themselves as a more consumer-friendly alternative to The Home Depot. Some of their advertisements have attempted to portray The Home Depot as an intimidating warehouse that caters to contractors and not consumers.
