List of company name etymologies

This is a list of company names with their name origins explained. Some origins are disputed.

# - A - B - C - D - G - H - I - J - K - L - M - N - R - S - T - Z

#

• 3M - Minnesota Mining and Manufacturing Company started off by mining the material corundum used to make sandpaper.
• 7-Eleven - 7-Eleven was founded in 1927 as Tote'm (so called because customers "toted" away their purchases). In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week.

A

• ABN AMRO - In the 1960s, the Nederlandse Handelmaatschappij (Netherlands Trading Society; 1824) and the Twentsche Bank merged to form the Algemene Bank Nederland (ABN; General Bank of the Netherlands). In 1966, the Amsterdamsche Bank and the Rotterdamsche Bank merged to form the Amro Bank. In 1991, ABN and Amro Bank merged to form ABN AMRO.
• Accenture - Accent on the Future. Greater-than 'accent' over the logo's t points forward towards the future. After a very expensive brush with branding agencies the name Accenture came via internal email from a company employee in Sweden. The company was originally called Andersen Consulting.
• Adecco - Formed from the merger of Swiss staffing company Adia with French staffing company Ecco.
• adidas - from the name of the founder Adolf (Adi) Dassler.
• Adobe - came from name of the river Adobe Creek that ran behind the houses of founders John Warnock and Chuck Geschke.
• Ahold - Ahold (established in 1973) stands for Albert Heijn Holding. The holding was constructed around Albert Heijn supermarkets (founded in 1887). In 1987, Ahold became Royal Ahold.
• Akamai - Hawaiian for "clever, intelligent and cool."
• AKZO Merger 1969 of Algemene Kunstzijde Unie (AKU) und Koninklijke Zout Organon (KZO)
• Aldi - acronym for Albrecht (name of the founders) and discount
• AltaVista - Spanish for "high view".
• Alza - from the name of the founder Alex Zaffaroni.
• Amazon.com - Founder Jeff Bezos renamed the company to Amazon (from the earlier name of Cadabra.com) after the world's most voluminous river, the Amazon. He saw the potential for a larger volume of sales in an online bookstore as opposed to the then prevalent bookstores. (Alternative: It is said that Jeff Bezos named his book store Amazon simply to cash in on the popularity of Yahoo at the time. Yahoo listed entries alphabetically, and thus Amazon would always appear above its competitors in the relevant categories it was listed in.)
• AMOCO - American Oil Company - now part of BP
• Amstrad - Amstrad Consumer Electronics plc was founded by Sir Alan Michael Sugar in the UK. The name is a contraction of Alan Michael Sugar TRADing.
• Apache - The name was chosen from respect for the Native American Indian tribe of Apache (Indé), well-known for their superior skills in warfare strategy and their inexhaustible endurance. Secondarily, and more popularly (though incorrectly) accepted, it's a considered cute name which stuck: Its founders got started by applying patches to code written for NCSA's httpd daemon. The result was 'a patchy' server—thus, the name Apache.
• Apple - for the favourite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard. He was three months late in filing a name for the business, and he threatened to call his company Apple Computer if his colleagues didn't suggest a better name by 5 p.m.. Apple's Macintosh is named after a popular variety of apple sold in the US.
• Arby's - the enunciation of the acronym of its founders-Raffel Brothers. The partners wanted to use the name "Big Tex," but were unsuccessful in negotiating with the Akron businessman who was already using the name. So, in the words of Forrest, "We came up with Arby's, which stands for R.B., the initials of Raffel Brothers, although I guess customers might think the initials stand for roast beef."
• Arcelor Arcelor was created in 2001 by a merger of Arbed (Luxembourg), Aceralia (Spain) and Usinor (France) in a joint venture to create a global leader with the ambition of becoming a major player in the steel industry.
• ARM - named after the microprocessor developed by small UK company Acorn as a successor to the 6502 used in its BBC Microcomputer. ARM originally stood for Acorn Risc Machine. When the company was spun off with backing from Apple and VTI, this was changed to Advanced Risc Machines.
• ASICS - ASICS is an acronym for "Anima Sana In Corpore Sano," which, translated from Latin, means "A sound mind in a sound body". Originally the citation is "mens sana in corpore sana", but MSICS does not sound very good.
• Ask Jeeves - search engine named after the gentleman's gentleman (he was not a butler) in P. G. Wodehouse's series of books.
• Aston Martin - from the Aston Hill races (near Aston Clinton) where the company was founded, and the surname of Lionel Martin, the company's founder.
• AT&T - American Telephone and Telegraph Corporation officially changed its name to AT&T in the 1990s.
• Atari - From the board game Go, "atari" is a Japanese word to describe a position where an opponent's stones are in danger of being captured. It is similar, though not identical, to "check" in chess.
• ATS - Auto Technik Spezialerzeugnisse, German company producing light alloy wheels and motor parts with an own formula 1 team in the late 70s and early 80s.
• Audi - Latin translation of the German name 'Horch'. The founder August Horch left the company after 5 years, but still wanted to manufacture cars. Since the original 'Horch' company was still there, he called his new company Audi, the Latin form of his last name. In English it is: "listen!".
• Bang & Olufsen - from the names of its founders, Bang and Olufsen, Denmark.
• B&Q - from the initials of its founders, Block and Quayle
• BASF - Initials of Badische Anilin und Soda Fabrik. Anilin and Soda were their first products. Badisch refers to the location in the state of Baden, Germany (Black forest region).
• Bally - originally Lion Manufacturing, changed their name to Bally after the success of their first popular pinball machine, Ballyhoo.
• BEA Systems - from the first initial of each of the company's three founders: Bill Coleman, Ed Scott and Alfred Chuang.
• BenQ - Bringing ENjoyment and Quality to life
• BMW - abbreviation of Bayerische Motoren Werke (Bavarian Motor Works)
• BP - formerly British Petroleum, currently Beyond Petroleum.
• Bridgestone - named after founder Shojiro Ishibashi. The surname Ishibashi (石橋) means "stone bridge", i.e. "bridge of stone".
• Bull - Compagnie des machines Bull was founded in Paris to exploit the patents for punched card machines taken out by a Norwegian engineer, Frederik Rosing Bull.
• C&A - The letters C&A are the initials of the brothers Clemens and August Brenninkmeijer, who founded a textile company with the name C&A in the Netherlands in 1841.
• Canon - Originally (1933) Precision Optical Instruments Laboratory the new name (1935) derived from the name of the companies first camera, the Kwannon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy.
• Casio - from the name of its founder, Kashio Tadao who had set up the company Kashio Seisakujo as a subcontractor factory.
• Ciba Geigy - CIBA means Chemical Industry Basel, mergered with a Company named after its founder Johann Rudolf Geigy-Merian . Renamed to Novartis after a merger with Sandoz.
• Cisco - short for San Francisco. It has also been suggested that it was "CIS-co" -- Computer Information Services was the department at Stanford University that the founders worked in.
• Coca-Cola - Coca-Cola's name is derived from the coca leaves and kola fruits used as flavoring. Coca-Cola creator John S. Pemberton changed the 'K' of kola to 'C' for the name to look better.
• Coleco - began as the Connecticut Leather Company.
• Colgate-Palmolive - formed from a merger of soap manufacturers Colgate & Company and Palmolive-Peet. Peet was dropped in 1953. Colgate was named after William Colgate, an English immigrant, who set up a starch, soap and candle business in New York City in 1806. Palmolive was named for the two oils used in its manufacture.
• COLT - from City of London Telecom
• Compaq - from "comp" for computer, and "pack" to denote a small integral object. Another explanation is Compatibility And Quality.
• Corel - from the founder's name Dr. Michael Cowpland. It stands for COwpland REsearch Laboratory.
• Cray Research - named after its founder, Seymour Roger Cray, who was killed in a car crash in 1996.
• CVS - abbreviation of Consumer Value Stores.

D - G

• Daewoo - the company founder Kim Woo Chong called it Daewoo which means "Great Universe" in Korean.
• Debian - project founder Ian Murdock named it after himself and his girlfriend, Debra.
• Dell - named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.
• DHL - the company was founded by Adrian Dalsey, Larry Hillblom, and Robert Lynn, whose last initials form the company's moniker.
• Dow - named after its founder, Herbert Henry Dow.
• dreihundertzehn - german advertising agency, whose name is based on a running-gag, rounding up the resolution value of an image for best results in 60-point-raster in offset-print. normally 304,8 dpi or, rounded up, 310.
• eBay - Pierre Omidyar, who had created the Auction Web trading website, had formed a web consulting concern called Echo Bay Technology Group. "Echo Bay" didn't refer to the town in Nevada, the nature area close to Lake Mead, or any real place. "It just sounded cool," Omidyar reportedly said. When he tried to register EchoBay.com, though, he found that Echo Bay Mines, a gold mining company, had gotten it first. So, Omidyar registered what (at the time) he thought was the second best name: eBay.com.
• EMC² Corporation - The Company was founded by Richard (E)gan and Roger (M)arino the E and M in EMC. There has long been a rumor that there was orginally another partner (C) which provided for the third letter. Other reports indicate the C is just there to stand for Company (ie. E + M + Company = EMC). Since the company was to operate in the technology sector they adopted the EMC² notation to refer to the famous Einstein Equation E =mc².
• Epson - Epson Seiko Corporation, the Japanese printer and peripheral manufacturer, was named from "Son of Electronic Printer"
• Esso - from the initials S.O. (Standard Oil of New Jersey).
• Exxon - a name contrived by Esso (Standard Oil of New Jersey) in the early 70s to create a neutral but distinctive label for the company. Within days of announcement of the name, Exxon was being called the "double cross company " but this eventually subsided.
• Fegime - abbreviation for "Fédération Européenne des Grossistes Indépendants" (European Federation of Independent Electrical Wholesalers).
• Fiat - acronym of Fabbrica Italiana Automobili Torino (Italian Factory of Cars of Turin)
• Firestone - named after its founder, Harvey Firestone.
• Ford Motor Company - named after its founder Henry Ford, who introduced automobile mass production in 1913.
• Fuji - from the highest Japanese mountain Mount Fuji
• GLOCK - named after its founder, Gaston Glock.
• Google - the name started as a jokey boast about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. The word was originally invented by a 9-year old boy Milton Sirotta, nephew of mathematician Edward Kasner in 1938 during a discussion of large numbers and exponential notation. After founders—Stanford grad students Sergey Brin and Larry Page—presented their project to an angel investor, they received a check made out to 'Google Inc.'!
• Gulfstream Aerospace traces it origins to the Grumman Aircraft Engineering Corporation. In 1985, the company was sold and renamed Gulfstream Aerospace Corporation after the Gulf Stream current that runs just off the east coast.

H

• Haier - Chinese 海 "sea" and 尔 (a transliteration character; also means "you" in Literary Chinese)
• H&M - In 1947, a Swedish businessman named Erling Persson established Hennes, a ladies' clothing store, in Västerås, Sweden. "Hennes" is Swedish for "hers." In 1968, Persson acquired premises in Stockholm for his chain by buying the premises and inventory of a hunting equipment store named Mauritz Widforss. Included in the inventory was a collection of men's clothing, prompting Persson to expand into menswear. Accordingly, he renamed the company Hennes & Mauritz, which was later abbreviated to H&M.
• Haribo - from the name of the founder and the german home town of the company: HAns RIegel, BOnn
• Hasbro - Founded by Henry and Helal Hassenfeld, the Hassenfeld Brothers.
• HP - Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
• Hitachi - old place name, literally "sunrise"
• Hoechst - from the name of a district in Frankfurt
• Honda - from the name of its founder, Soichiro Honda
• Honeywell - from the name of Mark Honeywell founder of Honeywell Heating Specialty Co. It later merged with Minneapolis Heat Regulator Company and was finally called Honeywell Inc. in 1963.
• Hospira - The name, selected by the company’s employees, is derived from the words hospital, spirit, inspire and the Latin word spero, which means hope. It reflects the company’s primary market focus, its heritage as the core global hospital products business of Abbott, and expresses the hope and optimism that are critical in the healthcare industry.
• Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for hotmail as it included the letters "html" - the markup language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing. (If you click on Hotmail's 'mail' tab, you will still find "HoTMaiL" in the URL.)
• HSBC - The Hongkong and Shanghai Banking Corporation
• Hyundai - connotes the sense of "the present age" or "modernity" in Korean.

I - J

• IBM - started by an ex employee of National Cash Register. To one-up them in all respects he called his company International Business Machines.
• iCodsi Labs - it is a word which does not exist in any language, it sounds good and of course the .com and .biz domains were available.
• IKEA- founded by Ingvar Kamprad of Sweden. The name IKEA comes from a clever acronym using the initials of the founder, Ingvar Kamprad, who was from a family farm called Elmtaryd, which was near the village of Agunnaryd. The acronym is for a Swedish phrase but it turns out to be the same in English, Ingvar Kamprad's Economical Alternative.
• Imhotep Ltd - named after Imhotep (BC2686-2613), the first engineer. He built the step pyramid at Saqqara.
• Infineon Technologies AG - After the detachment of Siemens's Semiconductor branch (called Siemens HL or Siemens SC/SSC), the new name was taken from the two words Infinity and Aeon.
• Intel - Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.
• Jägermeister - German for Hunt Master

K - L

• Kawasaki - from the name of its founder, Shozo Kawasaki
• KFC - short for Kentucky Fried Chicken, the company adopted the abbreviated form of its name in 1991 to avoid the unhealthy connotations of the word 'fried'. Recent commercials have tried to imply that the abbreviation stands for "Kitchen Fresh Chicken".
• Kinko's - from college nickname of founder, Paul Orfalea. He was called Kinko because he had curly red hair.
• Knallgrau - When two founders where talking on phone about the company name, they missunderstood each other. One said "Knall" (which means "bang") the other one "Grau" (grey).
• Kodak - Both the Kodak camera and the name were the invention of founder George Eastman. The letter "K" was a favourite with Eastman; he felt it a strong and incisive letter. He tried out various combinations of words starting and ending with "K". He saw three advantages in the name. It had the merits of a trademark word, would not be mis-pronounced and the name did not resemble anything in the art. There is a misconception that the name was chosen because of its similarity to the sound produced by the shutter of the camera.
• Konica - it was earlier known as Konishiroku Kogaku. Konishiroku in turn is the short for Konishiya Rokubeiten which was the first name of the company established by Rokusaburo Sugiura in the 1850s.
• Kyocera - from Kyoto Ceramics, after Kyoto in Japan
• Lonsdale - Boxing equipment manufacturer named after the Lonsdale belt, a boxing trophy donated by the english Lord Lonsdale.
• LEGO - combination of the Danish "leg godt", which means to "play well." Lego also means "I put together" in Latin, but the company claims this is only a coincidence and the etymology of the word is entirely Danish. Years before the little plasticbrick was invented, LEGO manufactured wooden toys.
• LG - combination of two popular Korean brands Lucky and Goldstar.
• LoJack - "LoJack" (the stolen-vehicle recovery system) is a pun on the word "Hijack" (to steal a vehicle).
• Lotus - Mitch Kapor got the name for his company from 'The Lotus Position' or 'Padmasana'. Kapor used to be a teacher of Transcendental Meditation technique as taught by Maharishi Mahesh Yogi.
• Lycos - from Lycosidae, the family of wolf spiders.

M

• Mattel - a portmanteau of the founders names Harold "Matt" Matson and Elliot Handler.
• MAN - Abbreviation for Maschinenfabrik Augsburg-Nürnberg (Augsburg-Nuermberg Machine Company), the MAN company is a German engineering works and truck manufacturer.
• MBNA - originally a subsidary of Maryland National Corporation, MBNA once stood for Maryland Bank, NA (NA itself standing for National Association, a federal designation representing the bank's charter).
• McDonald's - from the name of the brothers Dick McDonald and Mac McDonald, who founded the first McDonald's restaurant in 1940.
• Mercedes - This is the first name of the daughter of Emil Jellinek, who worked for the early Daimler company around 1900.
• MGM - Metro-Goldwyn-Mayer was formed by the merger of three picture houses Metro Picture Corporation, Goldwyn Picture Corporation and Louis B. Mayer Pictures. Goldwyn Picture Corporation in turn was named after the last names of Samuel Goldfish and Edgar and Archibald Selwyn.
• Microsoft - coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.
• Mimeo.com - Originally called EasyCopy, renamed after the mimeograph machine, a mechanical duplicator that produces copies
• Mitel - from Mike and Terry's Lawnmowers after the founders Michael Cowpland and Terry Matthews, and the company's original business plan.
• Mitre - Massachusetts Institute of Technology Research Establishment
• Mitsubishi - name coined by founder Yataro Iwasaki in 1870. It means "three parallelepipeds" in Japanese. The three parallelepipeds also make up the company's logo.
• Motorola - Founder Paul Galvin came up with this name when his company (at the time, Galvin Manufacturing Company) started manufacturing radios for cars. Many audio equipment makers of the era used the "ola" ending for their products, most famously the "Victrola" phonograph made by the Victor Talking Machine Company. The name was meant to convey the idea of "sound" and "motion". The name became so recognized that the company later adopted it as the company name
• Moxie Media -- named after "an exceptional English short haired pointer that belonged to Walt Crory, one of Moxie's founders".
• Mozilla Foundation - from the name of the web-browser that preceeded Netscape Navigator. When Marc Andreesen, founder of Netscape, created a browser to replace the Mosaic browser, it was internally named Mozilla (Mosaic-Killer, Godzilla) by .

N - R

• Nabisco - formerly The National Biscuit Company, changed in 1971 to Nabisco.
• NCR Corporation - from National Cash Register. When owned by AT&T, the company's initials were (unofficially?) said to stand for AT&T's Network Computing Resource.
• Nike - named for the Greek goddess of victory.
• Nikon - the original name was Nippon Kogaku, meaning "Japanese Optical".
• Nintendo - Nintendo is composed of 3 Japanese Kanji characters, Nin-ten-do the first two of which can be translated to "Heaven blesses hard work"; do is a common ending for any store.
• Nissan - the company was earlier known by the name Nippon Sangyo which means "Japanese industry".
• Nokia - started as a wood-pulp mill, the company expanded into producing rubber products in the Finnish city of Nokia. The company later adopted the city's name.
• Nortel - The Nortel Networks name came from Nortel (Northern Telecom) and Bay Networks. The company was originally spun off from the Bell Telephone Company of Canada Ltd in 1895 as Northern Electric and Manufacturing, and traded as Northern Electric from 1914 to 1976.
• Novartis - after the Latin expression "novae artes" which means something like "new skills".
• Novell - Novell, Inc. was earlier Novell Data Systems co-founded by George Canova. The name was suggested by George's wife who mistakenly thought that "Novell" meant "new" in French. Nouvelle is the feminine form of the French adjective 'Nouveau'. "Nouvelle" as a noun in French is "news".
• Oracle - Larry Ellison, Ed Oates and Bob Miner were working on a consulting project for the CIA (Central Intelligence Agency). The code name for the project was Oracle (the CIA saw this as the system to give answers to all questions or some such). The project was designed to help use the newly written SQL database language from IBM. The project eventually was terminated but they decided to finish what they started and bring it to the world. They kept the name Oracle and created the RDBMS engine. Later they changed the name of the company, Relational Technology Inc, to the name of the product.
• Pepsi - Pepsi may have derived its name from pepsin, an enzyme produced in the mucosal lining of the stomach that acts to degrade protein. It is interesting to note that the name can be broken down into 'Pep', meaning 'energy and/or high spirits' and '¡Sí!', meaning 'Yes!' in Spanish.
• Philips - Royal Philips Electronics was founded in 1891, by brothers Gerard (the engineer) and Anton (the entrepreneur) Philips.
• Pixar - Action (verb) of making pixels in Spanish. According to "The Second Coming of Steve Jobs" book by Alan Deutschman, Ed Catmull and John Lassetter were looking for a sticky name and came up with "Pixer", but they thought it sounded better in Spanish: Pixar. The company was founded after Steve Jobs bought the computer graphics division from Lucasfilm for $10 million.
• PMC-Sierra - PMC from "Pacific Microelectronics Centre" which was a research arm of then BC Tel and "Sierra" from Sierra Semiconductor, presumably so named because of the allure of the Sierra Nevada mountains to members of a California-based company.
• Psion - UK company named by its founder, South Africa-born Dr David Potter, from Potter Scientific Instruments Or Nothing.
• Q8 - The acronym for these gas stations sounds like Kuwait, i. e. the letter Q followed by the number 8. It's the abbreviation for the Kuwait Petroleum International.
• Qantas - From its original name, Queensland And Northern Territory Aerial Services.
• Quark - named after an atomic particle. The term quark originates from Finnegans Wake by James Joyce.
• RAND - Research ANd Development.
• RCA - from the initials Radio Corporation of America.
• Red Hat - Company founder Marc Ewing was given the Cornell lacrosse team cap (with red and white stripes) while at college by his grandfather. People would turn to him to solve their problems, and he was referred to as 'that guy in the red hat'. He lost the cap and had to search for it desperately. The manual of the beta version of Red Hat Linux had an appeal to readers to return his Red Hat if found by anyone.
• Rolls-Royce - In 1884 Frederick Henry Royce started an electrical and mechanical business, making his first car, a "Royce", in 1904. He was introduced to Charles Stewart Rolls on the 4^th of May of that year, and the pair entered into a partnership in which Royce would manufacture cars, to be sold exclusively by Rolls. A clause was added to the contract, stipulating the cars would be called "Rolls-Royce".
• RSA Security - formed from the first letters of the last names of its founders Ronald Rivest, Adi Shamir and Len Adleman.

S

• SAAB - founded in 1937 in Sweden as "Svenska Aeroplan aktiebolaget" (Swedish Aeroplane Company) abbreviated SAAB.
• Sabre - Semi-Automatic Business Research Environment
• Samsung - meaning three stars in Korean
• Sanyo - The Japanese translation is disputed, although the Chinese name is "三洋" (literally, "Three Oceans")
• SAP - "Systems, Applications, Products in Data Processing", formerly "SystemAnalyse und Programmentwicklung" (German for "System analysis and program development"), formed by 4 ex-IBM employees who used to work in the 'Systems/Applications/Projects' group of IBM.
• SCO - from Santa Cruz Operation. The company's office was in Santa Cruz, California. It eventually went bankrupt and split to form Tarantella. The remaining part of SCO was purchased by Caldera Inc (a spin off of Novell) and Caldera changed its own name back to SCO.
• SEAT - Means Sociedad Española de Automóviles de Turismo (Spanish Corporation of Private Cars).
• SEGA - "Service Games of Japan" (SeGa) Founded by Marty Bromley (an American) to import pinball games to Japan for use on American military bases.
• Seisint - Seismic Intelligence.
• SGI - from Silicon Graphics Inc.
• Sharp - Japanese consumer electronics company named from its first product, an ever-sharp pencil.
• Shell - Royal Dutch Shell was established in 1907, when the Royal Netherlands Petrol Society Plc. and the Shell Transport and Trading Company Ltd. merged. The Shell Transport and Trading Company Ltd. had been established at the end of the 19th century, by commercial firm Samuel & Co (founded in 1830). Samuel & Co were already succesfully importing Japanese shells when they set up an oil company, so the oil company was named after the shells Samuel & Co were importing.
• Siemens - founded in 1847 by Werner von Siemens and Johann Georg Halske: the company was originally called Telegraphen-Bau-Anstalt von Siemens & Halske.
• Six Apart - company co-founders Ben and Mena Trott were born 6 days apart (in September 1977).
• Slashdot - Slashdot is the parody of a URL. While registering the domain, Slashdot-creator Rob Malda wanted to make the URL silly, and unintelligible when spoken aloud. (http://slashdot.org gets pronounced as ... slash slash slashdot dot org)
• Smart - Swatch + Mercedes + Art
• Sony - from the Latin word 'sonus' meaning sound, and 'sonny' a slang word used by Americans to refer to a bright youngster, "since we were sonny boys working in sound and vision", said Akio Morita. Sony was originally called Tokyo Tsoshiu Kogyo Kabushika Kaika. Sony was chosen as it could be pronounced easily in many languages
• Sorcim - Early personal computer manufacturer named "micros" backwards.
• Sperry - company founded by Elmer A Sperry, which took over Univac. It was eventually taken over by Burroughs, with the combined company being called Unisys.
• Spoke - company founded by Ben Smith, Chris Tolles and others. In a meeting with Chris Tolles, Ben Smith, Erik Straser of MDV and Tim Connors of USVP where the company was being called SPO for Sales Process Optimization. SPO was just not going to do as a company name given the potential connotations. Erik suggested Sales Process Optimization and Knowledge Enablement which became Spoke. Spoke was often thought to refer to the connections between people.
• Sprint - from its parent company, "Southern Pacific Railroad INTernal Communications". Back in the day, pipelines and railroad tracks were the cheapest place to lay communications lines, as the right-of-way was already leased or owned.
• Starbucks - named after Starbuck, a character in Herman Melville's whaling novel, Moby-Dick.
• Stellent - coined from a combination of the words STellar and excELLENT. Derisively referred to as the combination of STupid and repELLENT by some.
• Subaru - from the Japanese name for the constellation known to Westerners as Pleiades or the Seven Sisters. Subaru was formed from a merger of seven other companies, and the constellation is featured on the company's logo.
• Sun Microsystems - its founders designed their first workstation in their dorm at Stanford University, and chose the name Stanford University Network for their product, hoping to sell it to the college. They didn't.
• SuSE - from Software und System-Entwicklung (Software and system development).
• Suzuki - from the name of its founder, Michio Suzuki

T - Z

• Taxan - made-up name chosen partly because Takusan is a Japanese word for 'many' or 'much' and was considered propitious, but mainly because the head of the company in the US at the time, Tak Shimizu, was known by everyone as Tak-san.
• Tesa - the name of the secretary was Elsa Tesmer
• Tesco - Founder Jack Cohen, who from 1919 sold groceries in the markets of the London East End, acquired a large shipment of tea from T. E. Stockwell and made new labels by using the first three letters of the supplier's name and the first two letters of his surname forming the word "TESCO".
• THX - From the name of the technology's inventor and the audio technology of a 'crossover' amplifier: Tomlinson Holman Crossover. This may be a backronym, as the technology is owned by George Lucas's company, and he directed THX-1138.
• Toshiba - was founded by the merger of consumer goods company Tokyo Denki (Tokyo Electric Co) and electrical firm Shibaura Seisaku-sho (Shibaura Engineering Works).
• Toyota - from the founder's name Sakichi Toyoda. Initially called Toyeda, it was changed after a contest for a better-sounding name. The new name was written in katakana with eight strokes, a number that is considered lucky in Japan.
• TVR - Formed from the first name of the company founder TreVoR Wilkinson
• Umbro - Umbro was founded in 1924 by the Humphrey (`Umphrey) Brothers, Harold C. and Wallace.
• Volkswagen - Translates into "people's car", which was a project of Ferdinand Porsche in the 1930s and 40s to produce a car which was affordable for the masses - the "Kraft-durch-Freude-Wagen" (or "Strength-Through-Joy car", from a nazi social organization) which later became known as the "Beetle").
• Volvo - From the Latin word "volvo", which means "I roll".
• Waitrose - Upmarket supermarket in the UK originally named after the founders: Wallace Waite, Arthur Rose and David Taylor. The "Taylor" was later dropped.
• Wang - from the founder's name, An Wang, the inventor of core memory.
• Xerox - The inventor, Chestor Carlson, named his product trying to say `dry' (as it was dry copying, markedly different from the then prevailing wet copying). The Greek root `xer' means dry.
• Yahoo! - an acronym for Yet Another Hierarchical Officious Oracle. The word Yahoo was invented by Jonathan Swift and used in his book Gulliver's Travels. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! founders Jerry Yang and David Filo selected the name because they considered themselves yahoos.
• Zend - an combined acronym from the names of Zeeev Suraski and Andi Gutmans, the two founders of .
• Zuse - pioneering German computer company named after its founder, Konrad Zuse (1910-95). He built his first computer in his parents' living room at the end of the 1930s. Zuse was taken over by Siemens. The name is now echoed by SuSE (Software und System-Entwicklung: "Software and system development").

Also see

• Lists of etymologies