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In professional wrestling, juicing is the slang term for bleeding. Contrary to popular perception, most blood in pro wrestling is real, not theatrical makeup. Juicing is accomplished by use of a blade and is generally self-inflicited in a subtle way which will allow the marks in the crowd to think that it was inflcited from a blow by the opponent. "Juicing" which occurs outside the angle is said to be juicing hardway, and may be the result of a shoot.
See also: professional wrestling slang