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Dr. John Harvey Kellogg (February 26, 1852 – December 14, 1943) was a medical doctor who ran a sanatorium using holistic methods, with a particular focus on nutrition, enemas and exercise.
In his time, he was viewed as a campaigner for health and sexual temperance. Indeed, Kellogg was a zealous campaigner against all forms of sex. He recommended extreme methods for this:
Although Kellogg boasted on never having consummated his marriage, he started each day by taking an enema, a practice which some people would regard as related to klismaphilia, the paraphilia of taking sexual pleasure from enemas. Many modern commentators now see him as a man who diverted his entire sexuality into receiving enemas and inflicting them on others.
Today Kellogg, a radical advocate of vegetarianism, is best known for the invention of corn flakes and as the brother of Will Keith Kellogg, who founded the Kellogg Company.
T. Coraghessan Boyle's 1993 comic novel The Road to Wellville is a fictionalized story about Kellogg and his Battle Creek, Michigan sanitorium. A filmed version of the book, directed by Alan Parker, was released in 1994. It starred Anthony Hopkins as Kellogg.