I'm lovin' it

I'm lovin' it is the English name for an international brand campaign by McDonald's Corporation.

Contents

1 History of the campaign 1.1 English language, launched September 29 2 Translations 3 Trivia 4 External links

History of the campaign

The brand campaign was launched in Munich, Germany on September 2, 2003, there under the German title "Ich liebe es". The campaign was highly wide-spread in Germany, just like in all countries.

English language, launched September 29

The English part of the campaign was launched September 29, 2003. The English slogan was taken from a pop song by Justin Timberlake. His "vocals" were used in many of the introductory spots.

Translations

• I'm Lovin' It (English)
• C'est ça que j'm (French)
• Ich liebe es (German)
• 我就喜欢 (wo3 jiu4 xi3 huan, Mandarin)
• Love ko 'to (Philippines)
• amo muito tudo isso (Brazillian Portuguese)
  • amo muito meu agito
  • amo muito meu minha
  • amo muito meu garoa
  • amo muito meu Sampa
• Me Encanta (Spanish)
• love ko 'to (Tagalog)

Trivia

Some web sites have made fun of the fact that "I am loving it," from which the slogan is derived, is an anagram of "ailing vomit" in order to deter visitors to the restaurant.

External links

McDonalds PR: McDonald's Unveils "i'm lovin' it" Worldwide Brand Campaign (http://164.109.33.187/corp/news/corppr/pr09022003.html)

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