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Hiroshi Yamauchi was born on November 7, 1927, and (山内溥) he was the president of Nintendo until 2002. He became Nintendo's third president in 1949 and waged the company to great success in the west until a new management was established in 2002. He transformed Nintendo from a small card making company in Japan to the multi-billion dollar video game company it is today. He named Satoru Iwata his successor.