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Fire and Brimstone (also called hellfire and damnation, typically by Christians) is an appeal to listeners' emotions using frightening stories of demons, hellfire, and damnation:
Brimstone is an Old English word for sulfur.
"Fire and brimstone" appeals appear to be primarily a Christian message (at least in the United States), though they are characteristic to a certain extent of certain groups of other Abrahamic religions such as Judaism and Islam; indeed, the Christian roots trace to Jewish writings. A less literalistic view of an afterlife is more characteristic of such Jews as believe in an afterlife, however.
Many non-Abrahamic religions, including those of Asia such as Buddhism, teach no such ideas. Some Abrahamic religious traditions, such as the Society of Friends (or Quakers) have few, if any, members who support such notions; indeed many mainline churches have a significant number of followers who would deny the existence of hell in any literal sense.
In the Book of Genesis 19:24, God rains fire and brimstone on Sodom and Gomorrah. Fire and brimstone come up elsewhere in the Christian Bible, for instance, Psalms 11:6, Ezekiel 38:22, the Book of Revelation, 20:10. Also, Deuteronomy 29:23 and Isaiah 34:9 speak of punishment where the land is covered with fire and brimstone.
Isaiah 34:9 and 34:10 follow (King James Version):
Revelation, 20:10 (King James Version):
The Gospel of Mark warns five times of the unquenchable fires of hell. The Gospel of John warns of the "lake of fire and brimstone." The overall message of fire and brimstone is often summed up as, "You better mend your ways, or you're goning to burn for all eternity".
In the Christian faith at least, fire and brimstone preaching has declined in popularity in recent years, as Christianity often tries to present more positive images. Fire and brimstone is now characteristic only of the more conservative branches of Christianity; the fundamentalist cartoonist Jack Chick of Chick Publications keeps the tradition alive in print. Many Baptists, Pentacostal preachers, and Church of Christ ministers, especially older ones, frequently still deliver messages and sermons in the fire and brimstone traditon.