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The Fiesta Bowl, now sponsored by Tostitos tortilla chips (a Frito-Lay product), is a United States college football game played annually since 1971 in Tempe, Arizona.
In 2000 the Fiesta Bowl became part of the Bowl Championship Series, and every four years (most recently in 2003) is the designee for the national championship game. In January 2007, the game will move to the Arizona Cardinals' new stadium in Glendale, Arizona.
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