FHM 100 Sexiest Women in the World 1999

FHM poll.

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FHM, an acronym for For Him Magazine (or For Horny Men, as the Philippines edition has it), is a monthly men's magazine (of a type known as a lads' mag). The magazine was first published in 1994 in the United Kingdom but has subsequently expanded internationally. As of July 2004, it publishes 27 editions per month including editions in the United States, Australia, New Zealand, France, Taiwan, and the Philippines.

FHM, produced by the consumer media division of publishing giant EMAP, was launched as a response to the success of Loaded, launched by IPC Magazines the previous year. Like Loaded, FHM relies heavily on the appeal of photographs of scantily-clad women. Unlike traditional pornographic magazines however, FHM prints photographs of women already famous for reasons other than their beauty - such as actresses and pop singers. Also unlike in Playboy and its ilk, their genitals and nipples are hidden by underwear or props. This is for two reasons: Firstly the women they feature are sufficiently famous to be able to make demands as to the degree(s) of nudity of the photos; Secondly it lends the magazine a more respectable air. Thus FHM is typically stocked in the lifestyle rather than adult section in newsagents and it is regarded as socially acceptable to read the magazine in public.

The magazine is printed on high-quality glossy paper and the photography is of high technical quality. The format allowed FHM to become the best-selling magazine in Britain during the mid to late 1990s - selling 700,000 copies per month. Towards the end of the decade the lads' culture in which the magazine thrived had begun to die off and publishers turned to celebrity-oriented titles to boost overall sales. Heat overtook FHM as the UK's biggest selling magazine.

As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, technology and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, and extensive discussion of sexual techniques. The magazine is written in a notably "laddish" bar-room discussion style, by comparison to the more literary style of Playboy.

Other magazines in a somewhat similar style include Maxim (US) and Ralph (Australia).

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100 sexiest women

Since 1995 FHM has run a poll to find the "100 sexiest woman in the World". In 2004 it was won by Britney Spears, while Jennifer Lopez has won it twice. Although the results are not statistically significant, they are an indication of the popularity of particular women in the FHM-buying world. Different countries run different polls.

1995 - won by Claudia Schiffer - 1995 full list
1996 - won by Gillian Anderson - 1996 full list
1997 - won by Teri Hatcher - 1997 full list
1998 - won by Jenny McCarthy - 1998 full list
1999 - won by Sarah Michelle Gellar - 1999 full list
2000 - won by Jennifer Lopez - 2000 full list
2001 - won by Jennifer Lopez - 2001 full list
2002 - won by Anna Kournikova - 2002 full list
2003 - won by Halle Berry - 2003 full list
2004 - won by Britney Spears - 2004 full list

Only two women have appeared on the list every year: Pamela Anderson and Kylie Minogue. However in a poll of previous polls published in the UK edition of the magazine in the July 2004, Louise Redknapp won the mantle of Sexiest Woman of the Decade.

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