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Euphuism is a mannered style of English prose, taking its name from works by John Lyly. It was a preciously ornate and sophisticated prose style that was fashionable in the 1580s, but never subsequently. The term was not invented by Lyly. Euphuism is a style that focuses on a wide range of literary devices such as antitheses, alliterations, repetitions, rhetorical questions and others. Classical learning and remote knowledge of all kinds is displayed.
"Euphues" is Greek and means "graceful, witty". John Lyly published the works Euphues: The Anatomy of Wyt (1578) and Euphues and his England (1580). Both works illustrated the intellectual fashions and favourite themes of Renaissance society — in a highly artificial and mannered style. Its essential features had already appeared in such works as George PettieĀ“s "A Petite Pallace of Pettie his pleasure" (1576), in sermon literature, and Latin tracts. It was Lyly who perfected the distinctive rhetorical devices on which the style was based.
The euphuistic sentence followed principles of balance and antithesis. John Lyly set up three basic structural principles:
Lyly's style influenced Shakespeare (Polonius in "Hamlet"; Moth in "Love's Labour's Lost"; Beatrice and Benedict in "Much Ado About Nothing"). Many critics thought that Lyly overused comparisons as well as alliterations; Philip Sidney and Gabriel Harvey castigated his style. Euphuism was, however, taken up by the Elizabethan novelists Robert Greene and Thomas Lodge.