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Edgar Bronfman, Jr. is the son of Edgar Miles Bronfman and the grandson of Samuel Bronfman.
As CEO of Seagram, he led a diversification away from the traditional liquor business into music (Polygram) and film entertainment (Universal Pictures). He led Seagram into the disastrous all-stock acquisition by Vivendi in 2000.
On February 27, 2004, Bronfman finalized the acquisition of Warner Music.