Digital asset management system
A digital asset management (DAM) system is a (software) system used to organize and process digital assets like images, documents and presentations.
General information and functionality
Digital asset management is still a fast-growing market with rapid technical evolution, hence many different types of systems will be labeled as DAM systems although they are designed to address slightly different problems or were created for a specific industry. A variety of commercial systems for DAM are available and numerous groups are trying to establish standards for DAM.
DAM systems generally support functions for ingesting, managing, searching, retrieving and archiving of assets. DAM systems are related to and can be considered a superset of content management systems.
Types of Digital Asset Management systems
The following broad categories of digital asset management systems may be distinguished:
- Brand asset management systems, with a focus on facilitation of content re-use within large organizations.
- Library asset management systems, with a focus on storage and retrieval of large amounts of infrequently changing media assets, for example in video or photo archiving.
- Production asset management systems, with a focus on storage, organization and revision control of frequently changing digital assets, for example in digital media production.
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