Cog (television commercial)
The Cog television commercial was a dramatic commercial for the Honda Accord, made (almost completely) without any CGI or trick photography.
The two minute commercial appears as a single, long camera pan (although it is in fact two stitched together) along a Heath Robinson/Rube Goldberg-like arrangement of parts from the car. The sequence starts with a transmission bearing rolling into a synchro hub. This sets of a cascade of movement; windscreen wipers 'walk' across the floor, valve stems roll down a bonnet and carefully weighted tyres roll uphill. The commercial ends when the central locking on a complete Accord is triggered, causing the tailgate to close, tipping the car off a balanced trailer and into a final pose in front of the camera. The voice of US author Garrison Keillor announces "Isn't it nice when things just work?"
