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Children's Fairyland, U.S.A. was the first theme park created to cater to families with young children. Located in Oakland, California on the shore of Lake Merritt, Fairyland includes 10 acres of play sets, small rides, and animals. The park is also home to the Open Storybook Puppet Theater, the oldest continuously operating puppet theater in the United States.
Fairyland was built in 1950 by the Oakland Lake Merritt Breakfast Club. The sets were designed by artist and architect William Russell Everritt. The park was nationally recognized for its unique value, and during the City Beautiful movement of the 1950s it inspired numerous towns to create their own parks. Walt Disney even came to Fairyland often to get ideas for Disneyland.
Numerous artists have contributed exhibits, murals, puppetry, and sculptures to the park. Some of the more well known artists are Ruth Asawa and Frank Oz.
On a trip to the Detroit children's zoo in Belle Isle Park, Oakland nurseryman Arthur Navelet saw a collection of small nursery rhyme themed buildings, and wanted to create something similar in Oakland's Lake Merrit Park. His hope, though, was to create much larger sets that children could climb in and interact with. After getting the backing of the Lake Merritt Breakfast Club, a civic organization devoted to improving the park, he took his ideas to William Penn Mott Jr., then director of Oakland's parks department. Mott and the Breakfast Club were able to raise $50,000 from Oaklanders to crate the park.
Navlet hired fantasy architect September 2, 1950. Admission was 9 to 14 cents, depending on age. The original guides to the park were a married couple who were midgets, dressed in glamorous Munchkin-style costumes. The park was reported on nationally, with numerous newsreels shot in the park. The original sets included Pinocchio's Castle, Thumbelina, Three Billy Goats Gruff, The Merry Miller, The Three Little Pigs, Willie the Whale, and several others. The entrance to the park was the shoe from The Old Woman in the Shoe. The entrance through the shoe was sized for children, so that adults had to bend over to go through.
The park continued to grow through the early years, adding the Open Storybook Puppet Theater, also designed by Everritt, in 1956, as well as other sets. Another important addition were the Fairyland Talking Storybooks and Magic Keys. Oakland television personality