Category killer
Category killer is a term used in marketing and strategic management to describe a product, service, brand, or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer will eliminate almost all market entity, whether real or virtual. Many existing firms will leave the industry, thereby increasing the industry's concentration ratio.
An examples of a category killer includes high-feature cell-phones. The constant rise in features on cell-phones during the late 1990s and 2000s began including capabilities like mp3 player, PDA, and pocket gaming eliminating the need for users to buy other devices with those function.
See also
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