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Bubble wrap® is a pliable transparent plastic material commonly used for packing fragile items. Regularly spaced, protruding air-filled hemispheres ("bubbles") provide cushioning for precious or breakable items. The term is a trademark of the Sealed Air Corporation, and should theoretically only be used for products of that company; the generic term for material of this type is air cellular cushioning material, although bubble wrap is rapidly becoming a genericized trademark.
Bubble Wrap was created by two engineers, Alfred Fielding and Marc Chavannes, in 1957. Like many innovations, it was accidental: The two were trying to create a textured plastic wallpaper with paper backing that could be easily cleaned.
Bubble Wrap is used by some as a distracting amusement. These people enjoy popping the plastic bubbles and listening to the sound that makes. This subculture has even spawned a website in which one can move the mouse cursor ver "virtual bubble wrap" and hear it pop.