BBC THREE
BBC Three, previously known as BBC Choice, is a British television channel from the BBC broadcasting only on digital cable, terrestrial and satellite.
Launched on February 9, 2003 (eleven months after the launch of BBC Four), the channel is described by the BBC as an outlet for "New drama, talent, British comedy, top films and accessible news". The channel is on-air from 19:00 to 04:00 each night, in order to share terrestrial digital bandwidth with the CBBC channel.
The unique '60 second news' format was adopted so that operation of the channel could be completely automated, without the complication of dealing with variable length live news broadcasts.
The channel's idents (developed by Lambie-Nairn) feature a range of cute orange cone shaped creatures ('the blobs') provided by Aardman Animations.
