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Barbera is a red strong grape variety from Piemonte region, Italy.
Usually produces an intense red wine with deep color, low tannins and high acid and is used in California to provide "backbone" for so-called "jug wines". Century-old vines still exist in many regional vineyards and allow production of long-aging, robust red wines with intense fruit and enhanced tannic content.
Joseph Barbera was an animator and co-founder of Hanna-Barbera Productions.