Richard Avedon



         


Richard Avedon (born May 15, 1923) is an American photographer. Avedon was able to take his early success in fashion photography and expand it into the realm of fine art.

Avedon was born in New York City. After briefly attending Columbia University, he started as a photographer for the Merchant Marines in 1942, taking identification pictures of the crewmen with his Rolleiflex camera which was given to him by his father as a going-away present. In 1944, he began working as an advertising photographer for a department store, but was quickly discovered by Alexey Brodovitch, the art director for the fashion magazine Harper's Bazaar. In 1946, Avedon had set up his own studio and began providing images for magazines including Vogue and Life. He soon became the chief photographer for Harper's Bazaar. Avedon did not conform to the standard technique of taking fashion photographs, where models stood emotionless and seemingly indifferent to the camera. Instead, Avedon showed models full of emotion, smiling, laughing, and, many times, in action.

In 1966, Avedon left Harper's Bazaar to work as a staff photographer for Vogue magazine. In addition to his continuing fashion work, Avedon began to branch out and photographed mental patients, the Civil Rights Movement in 1963, protesters of the Vietnam War, and the fall of the Berlin Wall.

However, Avedon had always been interested in how portraiture captures the personality and soul of its subject. As his reputation as a photographer became widely known, he brought in many famous faces to his studio and photographed them with a large-format 8x10 view camera. His portraits are easily distinguished by their minimalistic style, where the person is looking squarely in the camera, posed in front of a sheer white background. His large-format portrait work of drifters, miners, cowboys and alike from the western United States became a best-selling book and traveling exhibit entitled In the American West. This was a five-year project Avedon embarked on in the early 1980s, which took a closer look at the effects of the aging of the skin in such occupations as those listed above.

Avedon became the first-ever staff photographer for The New Yorker in 1992. He has won many awards for his photography, including the International Center of Photography Master of Photography Award in 1993 and the Royal Photographic Society 150th Anniversary Medal in 2003.

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Books by Richard Avedon

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