Buick
Buick is a brand of automobile built in the United States and China by General Motors. Buicks are also sold in Canada and Israel.
History
Buick originated as an independent motor car manufacturer, the Buick Motor Company, incorporated on May 19, 1903 by David Dunbar Buick in Flint, Michigan. In 1904 the struggling company was taken over by James Whiting, who brought in William C. Durant to manage his new acquisition. Buick himself unwisely sold his stock for a small sum at his departure, and died in very modest circumstances forty years later.
Durant was a natural, however, and Buick soon became the largest car maker in America. Using the profits from this, Durant embarked on a series of several dozen corporate acquisitions, calling his new mega-corporation General Motors.
At first, the different manufacturers who comprised General Motors competed against each other, but Durant put a stop to that. He wanted each General Motors division to target one class of buyer, and in his new scheme Buick was near the top—only the luxurious Cadillac brand had more prestige. Even today, Buick retains that position in the GM lineup. The ideal Buick customer was comfortably off; possibly not quite rich enough to afford a Cadillac or not desiring the ostentation of one, but definitely in the market for a car a cut above the norm.
Distinguishing features
Buick's emblem is three shields arranged touching on a diagonal, within a ring. This design was adopted in 1960 and represents the three models that comprised the lineup that year—Electra, LeSabre, and Invicta. The shields are adopted from the shield of the Buick family crest, which in modified form had been used on Buicks since the 30s. A version of the traditional crest appeared on Electras through the 70s.
A traditional Buick styling cue dating to 1949 is a series of three or four portholes or vents on the front fender behind the front wheels. These were originally called Ventiports (later just portholes), and have appeared sporadically on several models since. As of 2003 they have been re-introduced on the Buick Park Avenue.
Geographical distribution
Unlike some of GM's other brands, Buicks are not marketed globally, although in the early years of the marque Buick had a substantial export presence. In pre-World War II China, for example, one in five cars were Buicks.
Currently most Buick sales are restricted to the United States and Canada. One exception is Israel, where the Buick LeSabre and Buick Rendezvous are imported.
Since 1999, a Chinese version of the Buick Century/Regal has been produced and sold in China under Shanghai GM and has proven to be popular among upscale, professional families. In addition, Buick of China also sells the subcompact Sail, sourced from GM's Asian operations and based on the Opel Corsa B, the compact Excelle, based on the Daewoo Lacetti/Nubira, and a modified version of the Venture/Montana/Silhouette/Sintra minivan named the GL8. Buick has stated that it expects China to become its second largest market.
Buick models
See also
