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Agitprop is short for отдел агитации и пропаганды (otdel agitatsii i propagandy) i.e., Department for Agitation and Propaganda, part of the Central and regional committees of the Communist Party of the Soviet Union. The department was later renamed to Ideological Department.
The term is now used more generically to refer to any form of mass media, such as a television program or film, that tries to influence opinion for political, commercial or other ends. For example, a television cartoon might be described as 'agitprop' if it could be interpreted as a marketing ploy to sell toys.